For type 2 diabetes patients, lifestyle choices and maintenance can have a significant effect on the overall condition. Actos.com was designed with a visual style and upbeat presence that incorporates strong usability factors for a generally older user base.
Members of our team began from square one, working directly with Takeda Pharmaceuticals to define functional and technical specifications for the engagement. Working from a five step methodology, Actos.com's architecture and dynamic functionality creates synchronization between a user friendly interface and an appealing image that would influence the target audience to seek treatment utilizing the prescription medication, Actos.
RESULTS
Utilization of Actos.com grew dramatically as the heaviest traffic was logged within the new "Take Action Tools" feature. This indicates that the target audience was successfully provided information regarding treatment and utilized Actos.com as a influential resource.
Key Features
Take Action Tools
Monthly Feature Stories
On-line Rebate Program
Friends & Family Section
Living with Diabetes Section
Interactive Polls and Quizzes
