FaceFacts.com was an unbranded marketing campaign by Roche Pharmaceuticals for driving new Accutance prescriptions; a treatment for severe cystic acne.
Members on our technical management, engineer and design teams were involved throughout the entire life-cycle of the engagement. Working from a five step methodology, FaceFacts.com was engaged at square one, defining architecture, design and dynamic functionality in order to create synchronization between a user friendly interface and an appealing image that would influence the target audience to farther investigate the options available regarding treatment for cystic acne. FaceFacts.com was considered a success, meeting projected registration figures and was launched alongside an aggressive brochure and print ad campaign.
RESULTS
Facefacts.com generated more than 1,000 online physician consultations monthly and also won 2nd place at the London International Marketing Awards.
FUNCTIONAL COMPONENTS
Thingamajig
F.A.C.E. Program
Doctor Dialogue
Success Stories
Face to Face
Just the Facts
