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Healthy Beginning was an unbranded consumer education multimedia engagement targeted towards parents and educators of young children. This project by Wyeth, utilized the latest in web based interactive multimedia and animation to effectively educate the target audience.

While executing this engagement, members of our design team created a cartoon look and feel which offered streaming audio and animation containing interactive components which provided children the opportunity to become more familiar with the specified medical equipment.

RESULTS
Drove significant traffic from HealthyBeginning.com to Prevnar.com brand site. Won the London International Advertising Award for Best Health Web Site.