Visa Credit Card Company executed a large-scale advertisement campaign named Visa Sizzle Flick, on MTV.com during the VMA awards, TRL and through several band sweepstakes. The goal of the ad campaign was to generate traffic to Visa.com in which customers could apply for new credit cards.
Once the end of the marketing campaign was complete, MTV Networks requested that Intuitive Design Corporation develop an automated CD-ROM presentation that would inform Visa of the success regarding the ad campaign as it correlates to each ad placed within MTV.com.
BUSINESS STRATEGY
Resulting from the possibility that data from various ad campaign could continue to utilize similar CD templates for future presentations, Intuitive Design Corporation designed the application so that each area of the presentation is generated dynamically in association with a unique folder location which contains updateable content and advertisements. This structure allows for the ability to quickly add and remove information and categories for future presentations while in a cost efficient manner.
RESULT
The Visa ad campaign generated close to 231,000,000 website impressions on MTV.com! The follow-up Visa investor presentation successfully displayed the goals met by the campaign in an exciting way. MTV Networks may also utilize the presentation to showcase to potential clients how effectively an ad campaign may be on MTV.com.
