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The Rhinocort Aqua product group was rolling out a new core visual aid to its national sales force. The CD-ROM based application was designed to train and test the sales force on the updated brand messaging, selling points and product differentiators by utilizing a more immersive experience that would not only efficiently educate users of the application but promote long term use.
CREATIVE/ BUSINESS STRATEGY
Members of our interactive team created 'Cerinose the rhino' as the animated host of the training session. By building an interactive audio visual host directly into the application's interface, the team was able to create a host that conducted real time narration and reacted according to the user's input. This resulted in a fully interactive presentation of crucial training information and was successfully delivered in an immersive, engaging user experience.
RESULTS
The CD-ROM and accompanying core visual aid were given out at regional sales meetings. The project's immersive experience allowed representatives to obtain an understanding of the necessary information required to begin conducting informative presentations.
